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5 things to fix before you send another person to your website

The 10 min web glow up guide

Add one clear, obvious next step.

Your website should guide visitors instead of leaving them wondering what to do. Whether you want them to book, shop, inquire, or browse, make that action easy to find.

Try this: Swap a generic “Learn More” button for something more specific, like “Shop the Collection,” “Book Your Session,” or “Let's Work Together.”

Give them somewhere to go.
02.

Make it crystal clear what you do and who you help.

When someone lands on your homepage, they should not have to play detective. Your headline should
quickly explain what you offer and why it matters to them. 

Try this: Replace a vague headline like “Welcome to my little corner of the internet” with something specific, like “Handmade ceramics for the everyday ritual.”

Make your first impression count.
01.

Stick to a small, intentional set of colors and fonts.

Add a personal touch.

People love knowing who they're buying from, especially when supporting a small business. A little personality can help your brand feel more approachable and memorable.

Try this: Add a genuine photo, a short introduction, or one sentence about why you started your business. You don't need to share your entire life story.

show the person
behind the biz
04.

Your logo, colors, typography, and buttons should feel like they're part of the same family. Too many competing styles can make even a great business look unfinished.

Try this: Choose two or three core colors and no more than two primary font families. Repeat them throughout your site.

Give your brand a little consistency.
03.

Explain exactly what someone can buy, book, or inquire about.

Visitors shouldn't have to guess what your services include or whether you're the right fit. Clear information helps the right people feel confident taking the next step.

Try this: Review your services or product pages. Use plain language to explain what's included, who it's for, and how to get started.

make your offers easy to understand
05.